APCOM

From March 27th to 29th, Milano will host the inaugural edition of "More Than Zero Festival", the first international event dedicated to new, creative cross-media content for TV, web and mobile phones. The festival, which was presented yesterday, is designed by the association More Than Zero and is promoted by the Forum Net Economy of Milano (made up by the province, the Chamber of Commerce and the Municipality). Palazzo Affari ai Giureconsulti in Piazza Mercanti will be the stage of the events.

First of all, the initiative is a unique opportunity for companies, institutions and innovative centers of creativity to make contact, carry out studies, exchange information, scout new multimedia projects and update on international case histories. A selection of experts and professionals will hold workshops aimed at the creation of new formats and the production of content. One of the festival's highlights is the contest addressed to creative artists, authors and production centers interested in digital communication: they will be able to meet potential cross-media content clients and they will give them a live presentation of those projects that have passed the selection process.