APCOM

The future of tv on the Web will be the main focus of the third edition of IPTV which will take place on Friday at the Hotel Enterprise of Milano. Altogether about twenty experts coming from the most important Italian and international companies will participate, the goal of the conference being the current rapid expansion of the web content offer. The Conference is organized by Business International, company leader in Italy for consultancy and training, linked to the Economist group.

Among participants there will be mass media top managers, international journalists, institutional and political representatives, association presidents' and university lecturers.

"The development of IPTV needs the planning of a business model based on the analysis of the needs and the valuable contribution given by users" - said Fabrizio Meli, director of Tiscali Tv Digital and speaker at the Conference. "For this reason - added Meli - Tiscali has developed a precise editorial strategy which has as its starting point the web portal concept and which then develops into more specific areas of television offer, and that ultimately delivers an innovative product both in terms of language and format" he added.

The event will offer the chance for companies to discover new business opportunities and new functions and characteristic of the IPTV platforms will be unveiled thanks to the contribution of ten best practices such as Rai, Mediaset, Telecom. Among other companies participating in the Conference are Ericsson, Assodigitale, Corriere delle comunicazioni, e-Media Institute, Aeranti-Corallo, Autorità per le Garanzie nelle Comunicazioni, RCS Digital, AdnKronos, Tiscali, Univideo, Reeplay.it, Università Bocconi and Class CNBC.